Importance of the social impact of events highlighted by LVP research

Lime Venue Portfolio (LVP), which represents a collection of unusual sporting and cultural venues across the UK and Ireland, says 93 per cent of event organisers consider CSR benefits of a venue ’important’ or ’sometimes important’ when considering the location for a meeting or event.

LVP surveyed 129 corporate meetings and event professionals at its recent showcase event at Excel during meetings industry tradeshow International Confex to explore how company policies and personal preferences affect the procurement and booking of venues.

While only 77 per cent of the companies represented at the showcase had official CSR policies, 84 per cent of the corporate meetings and events planners surveyed claimed they consider the social impact of their events throughout the planning process. LVP says the importance of considering how the procurement of a service may improve the economic, social and environmental well-being of an area has been further highlighted to companies since the introduction of the Social Value Act earlier this year.

Although, just eight per cent of respondents said they would not be more likely to book a venue which offered CSR benefits, LVP is highlighting how money automatically goes back into sustaining and running its roster of 98 sporting and cultural venues, as well as conservation, animal welfare, education and grass roots sporting initiatives.

Most of LVP’s sporting venues engage in CSR activities, such as Kennington’s Kia Oval which partners with the Prince’s Trust to do widespread work in the local community, including a 12-week project using the spirit of cricket to help change young lives. The Imperial War Museum North raises over half of its operating budget from fundraising and commercial activities including meetings and events, while meetings and events booked at Edinburgh Zoo help support the increasing need to maintain populations of threatened species across zoos around the globe.

“The contribution a venue makes to the local area and community is not always at the top of the agenda for event planners with price, location and value for money being the three main factors,” said Head of Sales at LVP, Jo Austin. “However, these survey results show this is undoubtedly an important area for consideration, and we want to raise awareness of the CSR benefits when booking with a Lime Venue Portfolio venue.”

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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