The ICC Birmingham has confirmed three new international conferences, which are set to boost the local economy by £4.8m.
The trio of global wins includes the 7th EMBO Meeting 2015, the International Association of Teachers of English as a Foreign Language Conference (IATEFL) 2016 and the SAE International, Powertrains, Fuels and Lubricants Meeting 2014.
“We are pleased to be announcing three international conferences that have made the ICC and Birmingham their destination of choice, especially days ahead of this year’s IMEX,” says ICC Birmingham’s Account Director, Linda Best, who worked closely with the city to secure the new business.
“To have three prestigious international events recently confirmed is a great message for both the ICC and Birmingham. At the ICC, we are fortunate to have a dedicated Associations team who have an in-depth understanding of this market and know what it takes to make an association conference successful.”
The SAE International, Powertrains, Fuels and Lubricants Meetings is a four-day conference, which takes place 19-22 October 2014, and is expected to attract 400 delegates.
The EMBO Meeting takes place each year in different locations around Europe and will be hosted by ICC Birmingham and the UK for the first time in September 2015. “The central location, ease of access for our international audience, and excellent facilities were all decisive factors on our selection of venue and we are looking forward to a successful meeting,” says Conference Officer at EMBO, Martin Cairns.
The IATEFL conference is the largest of the three new wins and will use all of the venue. It is expected to attract 2,500 delegates during the four and a half day conference in April 2016.
“Birmingham has built huge momentum in recent years as a business tourism capital,” says Ian Taylor, Commercial Director at Marketing Birmingham, the city’s marketing partnership that operates Meet Birmingham. “These latest event wins demonstrate the city’s partnership approach to bidding process and will deliver a near £5m boost to Birmingham’s already strong visitor economy sector.”
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