Not for the first
time I found myself starring into the mirror dazed and confused, reaching for
the alka seltzer wondering what the hell had happened last night.
I’d just woken up
after a brilliant, although at times surreal, black tie evening hosted by the
Buyers Network Club (BNC) at the Royal Horseguards. In its simplest form it was a grand five-course
meal in outstanding surroundings for all exhibitors, past, present and future
to catch up and network with peers, yet it represented so much more than that.
The evening was designed as a thank you for everyone that has supported the
Eh? A thank you? A
free thank you?? With no agenda? I’m confused. It got me wondering do we thank
our clients enough? I’d imagine that 98 per cent of us instinctively would say yes. I
would too. But dig a bit deeper – do you? At Patch Media we ensure delivering a
high level of service is at the centre of everything we do but is that enough?
Yes, no, maybe. What I do know is that the BNC event has raised the
bar, certainly among event organisers, in customer care and rightfully so. We
all want to be loved and appreciated and the benefit of such gestures ensures a
closer working relationship and ultimately a better event.
Can’t wait for
next year’s thank you – I’ve heard Barbados is good at this time of the year.
– Jackson Clark is
MD of Patch Media, a media buying and digital agency representing venues and
destinations in the events industry. Any comments? Email firstname.lastname@example.org