An Icelandic Adventure For Concerto Group Clearwinners 2013

On 26-28 April The Concerto Group took their 20 top spending agencies to Iceland for an exclusive Nordic adventure like no other. The trip was organised as part of the Concerto Clearwinners incentive scheme, which is now in its ninth year. Previous years has seen Concerto entertain in some of the most exclusive locations in the world, from Monte Carlo to Tuscany.

The weekend of VIP indulgence included a reception in an ancient lava river, a black tie dinner at one of Reykjavik’s top restaurants, a sightseeing trip to a geyser which included a lesson in geyser cooking, lunch on a glacier reached by monster truck trough a blizzard, a snowmobile expedition and a relaxing morning spent at the Blue Lagoon geothermal spa. On the last night guests were invited to an Icelandic themed fancy dress dinner, where they managed to gatecrash an Icelandic TV outside broadcast dressed as Cavemen and Vikings.

Agencies who qualified for this trip including Added Dimension, AOK Events, Banks Sadler, Eventa, EX Events, GSP Events, Image Events, Jack Morton Worldwide, Melon and Quintessentially Events.

The whole trip was produced in house by Concerto Live, The Concerto Group’s live event and brand communication agency.




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