Titanic Belfast welcomed 55,116 delegates at 350 events in year one

Northern Ireland’s visitor attraction and event space, Titanic Belfast, celebrated its first anniversary by announcing that it welcomed 807,340 visitors between 31 March 2012 and 31 March 2013, exceeding all expectations set before the building opened to coincide with the 100th anniversary of RMS Titanic’s maiden voyage.
In 2012 alone, 55,116 guests attended more than 350 events in Titanic Belfast suites, Titanic, Britannic and Olympic and The Bridge. Of these events, 58 were hosted by out-of-state clients and attended by more than 10,000 out-of-state visitors.
Titanic Belfast’s conferencing and banqueting facilities have reached almost double their intended target.
The appetite for Titanic’s story to be told at the birthplace of the great liner was welcomed far and wide, with visitors coming to Titanic Belfast from 128 countries. In total, 471,702 visitors to Titanic Belfast came from outside Northern Ireland.
The attraction brought an additional 460,000 visitors to the city in 2012, increasing hotel occupancy rates to a record level during the summer months while increasing footfall at Belfast International and George Best City airports and retail shops.
The success of Titanic Belfast adds up to a £54.3m (direct and indirect) total of tourist expenditure in Belfast in 2012; estimating that visitors whose main purpose of travel to Belfast was to visit Titanic Belfast, contributed £27.2 to the city’s economy.
“There are many challenges that now lie ahead of us and we relish the opportunity to take them on,” says Chief Executive Tim Husbands. “We have set the standard for the tourism industry and for the corporate industry, and we aim to remain the standard-bearer for our shared community hopes and ambitions for Belfast and Northern Ireland.”
The building’s first year has enjoyed many highlights too, from the hosting of the MTV Titanic Sounds concert attended by 18,000 music fans, the Jubilee Year visit of Her Majesty Queen Elizabeth and Prince Philip to officially open Titanic Belfast, and visits from Titanic movie director James Cameron, US Secretary of State Hillary Clinton, Prince Andrew, President of Ireland Michael D Higgins, Liu Yandong (China),and US Senator George Mitchell.
Titanic Belfast is an iconic six-floor building featuring nine interpretive and interactive galleries that explore the sights, sounds, smells and stories of Titanic, as well as the City and people which made her.  It is the world’s largest Titanic exhibition.
Caption: Attending the First Year Review event were Belfast City Lord Mayor, Alderman Gavin Robinson, First Minister Peter Robinson, deputy First Minister Martin McGuinness and NITB Chairman Howard Hastings.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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