Scottish Festivals and Events Association launches

The Scottish Festivals and Events Association (SEFA), a new trade organisation, will formally launch on 16 May, with the aim of providing leadership and representation for the organisers, promoters and suppliers involved in the £5.6bn events and tourism industry in Scotland.

The free launch event at the Royal Scots Club, Edinburgh, will be an opportunity to find out more about SEFA and to hear from special guest speaker, Brigadier David Allfrey, Chief Executive and Producer of the Edinburgh Military Tattoo.

With the tourism and events industry identified as a core component of the Scottish Government’s economic strategy, SEFA say it will act as an advocate for its members, ensuring that their views are heard on key issues and policy impacting the industry. A key aim of SEFA will be to facilitate the safe and successful delivery of events and to provide a sustainable platform for businesses.

“Scotland’s event industry creates and sustains jobs, attracts spending into the Scottish economy and plays a major role in supporting business and leisure tourism visitors,” said SEFA Chair, Angus Mackay. “We want to ensure that SEFA, as a representative body, works with Government to maximise the health of our industry and to strengthen Scotland’s reputation as an event hosting destination through the entire events supply chain.”

Chris Lawson, Vice-President and SEFA founding member, added: “The industry has seen a dramatic transformation in a relatively short space of time. We are an important sector within the economy, yet we have little or no representation at the highest levels of Government. SEFA hopes to change this and influence the decisions that are made by providing our industry a voice at this level.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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