Former ISES UK President and Ex-Imagination agency Director Richard Foulkes has joined event specialists Live Union as Executive Director.
“With the rapid growth of our business and our client portfolio it is important that we add strength to our offer, and we are delighted that Richard has agreed to be part of the team,” said Steve Eakins, Live Union’s Managing Director.
“Richard’s experience in the content-driven global event sector is second to none. He has worked for some of the world’s biggest brands on the world’s largest events, he has always put strong content and creative thinking at the heart of event based communications and this reflects our strategy, positioning and ambition for continued growth,” Eakins added.
Foulkes said: “From my first contact with Live Union I was impressed not only by their energy and approach but by their attitude. They intuitively understand the changing role of events within communications, where the value lies for today’s audiences, and how to harness all communication, from digital to personal, to give a whole new dimension to the delegate experience.
“This is an amazing period of innovation within events and I only want to work with companies who are at the forefront of this.
“I believe that events have never had so much potential to deliver delegate as well as organiser value, and clients need agencies that understand how to achieve this. Live Union’s understanding of new audience behaviours and new technologies gives them that ability.
“I am pleased to be playing a part in Live Union’s future.”
Live Union was founded in 2009 and is based in London. Clients include: EDF Energy, TripAdvisor, AXA, Kennedy Space Center and Amnesty International.
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