New Branding for SECC ahead of 2014 activities

The Scottish Exhibition and Conference Centre (SECC) has revealed its new branding ahead of one of its expected busiest periods in its 27-year history. 
The new branding will be in place ahead of a historic year for the venue, with the launch of The Hydro in September preceding the arrival of the Commonwealth Games and the Ryder Cup in 2014.
The new branding aims to bring to life Glasgow’s iconic skyline.
“As a business we’re aware that our role is as host to the events our clients bring to the SECC. We wanted to make our building, our facilities and our destination the hero,” said Sales Director of the SECC, Ben Goedegebuure. “We’re proud of the new branding, it’s going to be an identity that will be seen by millions when the world visits Glasgow next year.”
The Ryder Cup 2014 brings with it the third largest sporting audience of any event on the planet.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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