The challenge for all of us involved in online content delivery is engaging with the person at the other end of the screen.
Content is king, we are forever being told, and I agree. However, presentation has its part to play.
events are different from physical events – and that has to be taken
into account when putting content together. We have to exploit the
medium we are operating in.
Simply shoe-horning live event
content into an online event doesn’t work. Think about what makes a
great movie – it’s the level of engagement, a storyline that intrigues
you to the point where you have to watch it to the end.
look at how Hollywood’s film-makers manage to keep you hooked on what
is happening on the screen may hold some valuable clues to your next
Also look at the magazine articles that
held your attention until the last line. Was it the characterisation,
facts, great story telling or the classic ‘I know how to make you rich’
concept that got you hooked.
Don’t read from a script either.
There should be a reason to stay switched on until the end. Great
storytelling is an art, but a few simple rules can help lift any
- What motivates your audience? Use that to build your story and intersperse your presentation with plenty of it
your planned presentation to a live test crowd before going ‘online’.
Sit behind a screen so they can hear you and only see your slides
- Rehearse, rehearse and rehearse again
- Stand up when you deliver – even if the audience can’t see you, it helps project your intention
- Use body language as if you can be seen by your audience – for the same reason as above
- Be sure you have the hooks that will keep them listening
- Learn from and copy other people’s successful technique
Incorporate into your presentations the things that kept you engaged when you watched or read something recently.
ask your online platform provider to give you the option for a Q&A
session with your audience in your presentation. Build a presentation
and time it to allow for these questions.
This is your best chance to truly engage with your crowd and gives you the opportunity to connect with the audience.
If content is truly king, then make sure that you are investing in developing content that will engage and hold people.
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