Lime Venue Portfolio (LVP) reports “fruitful results” from its latest quarterly Impact Week sales mission.
Impact Week comprised five days of sales activity, with members of LVP conducting 354 show rounds and visited 864 existing and new clients, creating 136 quality enquiries. Converted sales were 38 per cent up on an average week and a 60 per cent increase in enquiry levels was reported.
The initiative also drove a 25 per cent year on year uplift in visitors to the Lime Venue Portfolio website, the group claimed.
During the Week, 15,000 contacts were approached and the company teamed up with Keith Prowse to offer a prize of two Gatsby Club hospitality packages to the opening day of The Championships, Wimbledon.
LVP Head of Sales, Jo Austin, one of the 10 industry names on the MIA List 2013, said: “Impact Week always highlights the value of face-to-face engagement with new and existing customers, and I’m a great believer in doing this to create and maintain relationships. Of course it also demonstrates how unusual venues are a real option for meetings and events buyers and how we make accessing unusual venues easier.
A ‘Dine with Lime’ event for agents in the North West was a success, said Austin, and will be rolled out across all regions across the UK next quarter. Companies were given a tour of Manchester venues including Manchester Art Gallery, MOSI (Museum of Science and Industry), Imperial War Museum North and Chill Factor (pictured), and were able to sample hospitality.
LVP is a subsidiary of the Compass Group UK & Ireland and is a leading portfolio of sporting and cultural meeting venues.
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