A survey carried out by market research specialist AudienceNet has revealed that 79 per cent of frequent business air travellers think increasing aviation capacity in London and South East England over the coming years is either critically or very important for the growth, development and competitiveness of UK businesses.
The survey of 1,010 UK frequent business air travellers was presented at the Guild of Travel Management Companies’ (GTMC) annual conference in Barcelona this month. The survey also revealed that 51 per cent of those in companies with small or medium-sized travel requirements reported increases in international business travel during the last two years.
“Market research helps the international travel industry understand more precisely what the business traveller wants,” said AudienceNet Managing Director David Lewis, who unveiled the findings in a presentation titled ’The Voice of the Business Traveller’. “It is clear the most important factors for today’s UK frequent business travellers are, above everything else, comfort, service and airport convenience – above cost.”
Paul Wait, GTMC Chief Executive, added: “The UK is a trading nation and in order to get back to healthy growth we must increase air capacity by whatever means is the quickest. The GTMC will shortly be submitting its recommendations to the Davies Commission and the data revealed in this survey will be useful.”
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