Four Pillars invests £4.5m and books in at The Meetings Show UK

New bedrooms, meetings space and technology will figure prominently in a £4.5m investment being rolled out by independent group, Four Pillars Hotels.

Four Pillars, which comprises six hotels in Oxfordshire, Gloucestershire and the Cotswolds, offers 21 meeting and conference rooms at its largest hotel, Cotswold Water Park Four Pillars Hotel. The hotel has already upgraded its free internet broadband service, available in all bedrooms and public areas, from 10Mb to 100Mb.

The Oxford Thames Four Pillars Hotel’s investment programme includes a conservatory and upgraded bedrooms.

Due to open in May 2013, the new bedrooms will increase the riverside property’s capacity to 84 rooms and the Conservatory will add 135sqm of private events space.

Four Pillars Hotels Director of Sales, Nikki Farr, said of the investment programme: “Faced with a tough economic and competitive climate, Four Pillars Hotels is bucking the trend by investing millions of pounds in upgrading and improving the facilities. It shows our commitment to increasing our conference and meetings share.”

Four Pillars is also offering incentives for events booked before 30 April 2013. Rewards include up to £100 in high street vouchers and an iPad.

Four Pillars has also announced it is to exhibit at the inaugural The Meetings Show UK, 9-11 July 2013, which Farr described as “a significant opportunity” to showcase its facilities to UK and international event organisers, corporates, agencies and associations.

“We believe that the Meetings Show will deliver an audience that will help the group raise its profile and deliver new business,” she said.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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