AV and IT rental service, DB Systems, has launched its new EcoXpress software system, which removes the need for printed brochures at exhibitions and events.
EcoXpress removes the need for organisers and exhibitors to print and ship pallet-loads of brochures to events and therefore saving marketing budgets and the environment. Instead, visitors select a digital brochure or information most relevant to them on an interactive touchscreen and instantly email it to their inbox.
The system, which has so far been used by brands such as GSK, GE and Honeywell, not only saves money and wastage through the reduction of printing and shipping costs but also provides data capture and data analytics, enabling users to more effectively target their post-event sales activity.
In addition to housing an unlimited selection of brochures or product information, EcoXpress can also be configured to include video demonstrations or additional data capture questions.
“EcoXpress is fully-customisable and brandable and can be used on multiple devices and platforms, so an exhibition stand could have touch-screens that enable the visitor to help themselves, but it can also run on an iPad so each sales person can run through demonstrations with the visitor, then select brochures to email instantly,” Head of Development of EcoXpress, Alastair Reece, said.
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