Cheltenham aims to encourage events to the area with new committee

Cheltenham Racecourse has created a working party of southwest business tourism partners in a bid to encourage events to the Regency and its surrounding areas. 

Members include hotel chains Hotel du Vin, Q Hotels, Puma Hotels and the privately owned Ellenborough Park, along with tourism bodies Cotswold Tourism and Cheltenham Tourism.

Areas of discussion for the agenda include bedroom allocations, maximising the number of delegates visiting the district and long term collaborative promotion of the destination to domestic and inbound event buyers.

The committee will meet bi-monthly to set a long term strategy to promote the area to corporates, agents and business event organisers.

“Our collaborative approach is to help assert the Cotswolds as not just a leisure destination but one that means business too,” says Conference and Events Manager at Cheltenham Racecourse, Susie Bradshaw.

Cheltenham Racecourse says it has created a buoyant revenue stream for non-race day activity that now accounts for an excess of 10 per cent of its annual turnover.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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