CCD ramps up sales resource to win over European corporates

The Convention Centre Dublin (The CCD) has ramped up its sales resource and doubled the number of European trade shows it will attend this year in order to win more business from European corporates and associations.
Since pre-opening, The CCD has attended IMEX and EIBTM each year, in association with Tourism Ireland. This week, The CCD is attending the French Meetings Show, Meedex, and later this month it will attend Associations Congress in Lisbon, with the aim of promoting The CCD to a wider European audience, to build on the success the venue has already yielded from this market.
“We have analysed our confirmed events since we started taking bookings in 2007, and approximately 59 per cent of our business has either originated from European offices of corporates and associations, or has brought a large European delegation,” says CEO, Nick Waight. “Having established a strong brand presence in the UK over the past few years, we are now focusing on a more targeted approach to the European market, which we believe has huge potential for The CCD”.
This venue has also expanded its sales resource to a team of 10 experienced professionals, with seven dedicated account managers focusing on international corporate and association business. The CCD has hosted over 690 events since opening in September 2010.
Past ‘European’ events to note, include EuroScience 2012, the European Association of International Education Conference, EuroPrevent, TM Forum 2011 and 2012,Google EMEA Conference 2010 and 2011, NetApp Insight 2012 and Teradata Universe Conference 2012.
The centre has also confirmed a number of international events for 2013, including eHealth Week Conference, the European Forum on Epilepsy Research, Euro Nano Forum, European Cytogenetics Conference, the 9th European ITS (Intelligent Transport Systems) Congress (ERTICO), the 15th International European Society for Child and Adolescent Psychiatry (ESCAP) Congress, the 19th FECAVA EuroCongress, and the return of NetApp Insight for the second year in November 2013.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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