Advertising Week Europe made London debut at BAFTA 195 Piccadilly

BAFTA 195 Piccadilly, the West End home of BAFTA, was host to Advertising Week Europe 2013, the gathering of marketing and communication leaders. The festival was celebrating its 10th anniversary by visiting Europe for the first time.

The world’s most creative minds descended upon the capital for a four-day event, with BAFTA 195 Piccadilly welcoming the likes of Google, Spotify, Facebook, Yahoo, and many more of the world’s biggest media providers to present seminars on the topics affecting the industry today.

Monday saw queues building around the block as the festival got underway, with Lord Sebastian Coe taking to the stage in the Princess Anne Theatre to talk about what it took to land the Olympics for Britain, and the challenges and opportunities faced by Brazil as they look forward to Rio 2016. Tuesday brought the focus firmly upon new media, and how social networking has altered the way advertisers connect with their audience. Paul Adams, Head of Brand Design at Facebook, gave a fascinating talk in the intimate Run Run Shaw Theatre explaining how media is changing faster than ever, and urging advertisers to keep up with technology.

The undisputed highlight of Wednesday’s schedule was the appearance of Frank Abegnale (of Catch Me If You Can fame), who wowed the Princess Anne Theatre with a lecture on privacy and piracy.

Thursday brought the festival to a close in fine style, with a TED talk in the David Lean Room focusing on the influence of mobile technology and big data on the world of advertising.

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