34th Visit Scotland Expo travel trade event

Travel agents from around 40 countries attended the 34th annual Visit Scotland expo travel trade event at the Glasgow Scotland Exhibition and Conference Centre (SECC). With a 6.5 per cent increase in exhibitors and an estimated £21.4m worth of business generated over two days, the expo proved that Scottish tourism is thriving with gusto within a challenging economic climate.

From teacakes to cupcakes; dressed up mascots to cuddly Highland cows, exhibitors did everything possible to gather attention to their stands and with the average exhibitor generating from £27,300 to £100,000 worth of business. Over 4,000 pre-arranged appointments had been made in advance between tour operators and businesses with many more happening over the two days and 26 new exhibitors included the V&A Dundee, Highland Folk Museum, Scotsman Hotel, Orkney Breweries, Visit Aberdeen and Dumfries and Galloway Council.

In addition to the trade show, VisitScotland has organised a series of familiarisation trips for tour operators visiting expo. These excursions, which take place throughout Scotland both before and after the event, allow tour operators to experience first-hand the kind of holidays they will be able to provide their customers.

Fam trips included a multi-national Year of Natural Scotland-themed excursion to Orkney, a group of Russian tour operators heading to the Scottish Borders and another group from North America heading to Arran.

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