a recent study conducted by IMEX and Meetology Group*, psychologists
have once again proven the benefits of face-to-face meetings.
Specifically, they generate more ideas, of which are a great variety and
are considered to be more creative. Meeting planners and event planners
can rejoice! Well done IMEX on running this research; it’s a shame we
need to keep proving it but it’s always good to have another study to
support what we already know to be true. Bringing people together in
person is the single most effective way to communicate. And the benefits
are not just limited to idea generation. I can’t even quote the number
of studies I’ve seen over the past 10 years that have gone to prove this
very fact. However, one does spring to mind.
A Yougov study**
conducted in the UK found that 85 per cent of people felt significantly
more committed to company goals and objectives when they had
face-to-face meetings with their line managers about those goals, rather
than simply receiving an email or newsletter to read. The motivation
levels were significantly raised and staff actually reported to feel
inspired when they spent time with their line managers and other
executives face-to-face. Motivation and commitment are both major
factors in a person’s ability to achieve success for their organization,
no matter what their job role.
Companies that lose sight of the
value of getting people together, lose sight of the value of their
business. We are human beings. By the very nature of that fact we need
to communicate with each other, not just verbally but using all our
senses. There is so much to be gained by simply observing body language,
making eye contact, and making a connection with another person that
simply cannot be done until you are in front of that person. And this
is something universal, that can be understood on a global level. How
often have you met with someone after months of speaking on the phone
and upon meeting the connection just clicks? And what do we all say –
“It’s so great to finally put a face to the name!” The fact is, we like
meeting each other and it’s good for business.
The benefits to
business and importance of having the right meeting management software
are proven time over and not only with internal meetings but also with
external, customer-facing opportunities. Whether it’s communicating
messages, brainstorming ideas, sharing results or other customer-facing
opportunities, putting someone in front of another person is the single
most efficient way to get the message across by listening and learning
from each other. From customers providing valuable feedback to
colleagues giving a different perspective, we all learn when we share.
We share best when barriers are broken down between us, when we face
that person, in person.
Thankfully we still live in a world where
we can meet to do business. And thankfully my company, ACTIVE Network,
still believes in the value of a handshake. How sad would it become when
we can no longer meet our colleagues and customers in person, look them
in the eye, and share experiences. I certainly wouldn’t want to be a
part of that world, would you?
* The MeetologyÃ?Â® Laboratory Behavioural Research Results, 2012
** The YouGov Employee Engagement Study, 2010