Sundial Group sees 30% growth in healthcare bookings

Conference venue chain, Sundial Group, has reported record bookings in healthcare events with a revenue growth of 30 per cent year-on-year.
Sundial Group MD, Tim Chudley, credited the sales uplift to the group’s recent Compliant Venues accreditation status, which it was awarded last year. Compliant Venues is an independent consultancy providing accreditation and training solutions for meeting venues, enabling them to work more effectively within the healthcare sector.
The Compliance Venues accreditation criteria, which Sundial Group was required to meet, covered sales and marketing, location, suitability, facilities, service and costs.  Sundial staff members also took part in training to help them gain a deeper understanding of the sector’s regulatory codes in order to offer a more informed service to their Healthcare customers.
“Our Compliant Venues accreditation and training appears to have given bookers in the Healthcare industry increased confidence in us,” Chudley says. “Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.
“Historically, perceptions of the healthcare sector have been focused on luxurious and extravagant meetings at the cost of content and impartiality. There has since been a shift-change, with an increased demand for transparency within the sector,” he adds.
It is estimated that there are over 100,000 meetings in the healthcare sector annually, generating some £378m in spend across a broad range of groups: National Health Service, patients groups, corporate industry and scientific bodies such as medical associations.
Sundial Group owns and operates three country house conference hotels across the UK: Barnett Hill in Surrey, Highgate House in Northamptonshire and Woodside in Warwickshire.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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