NewcastleGateshead Convention Bureau’s Conference Ambassador Programme (CAP) has attracted 17 major conferences to the region before the end of 2013. The bureau also reports business on the books as far ahead as 2018.
The bureau claims that it has brought a total of 37,000 delegates to more than 120 events over the past decade.
Sarah Stewart, Chief Executive at destination management and marketing organisation, NewcastleGateshead Initiative, says: “From its beginnings in 2002, our Conference Ambassador Programme has been instrumental in attracting high-value and high-profile events to NewcastleGateshead.”
The CAP, Stewart reports, is concentrating on three central themes, reflecting key areas of local expertise: science and healthcare; in particular stem cell biology and ageing; marine and offshore creative and digital business.
One of the 17 conferences coming this year is Behaviour2013, the 33rd International Ethological Conference (IEC) delivered jointly with the Association for the Study of Animal Behaviour (ASAB).
Working with the convention bureau, Melissa Bateson, Professor of Ethology at the Centre for Behaviour and Evolution, Institute of Neuroscience at Newcastle University was the ambassador who helped secure the event for the destination.
Behaviour2013 is due to take place 4-8 August 2013 at The Sage Gateshead and is worth an estimated £1.4m to the destination and is expected to attract 750 delegates.
Speaking on the bidding process, Professor Bateson, said: “We were eager to get our newly-formed Centre for Behaviour and Evolution on the map internationally and hosting the event seemed like a fantastic opportunity to showcase and raise the profile of our research groups at Newcastle.
“The bureau was fantastic in helping us with venue research and costings, destination information and compilation of a bespoke bid document, general guidance and ongoing support. This included putting us in touch with a range of professional conference organisers (PCOs).”
This NewcastleGateshead Convention Bureau is hosting a mini showcase at International Confex in London, featuring Ukulele Workshops from The Sage Gateshead; a locally inspired Cocktail Masterclass courtesy of The Vermont Hotel’s ‘Cocktail Stig’; and the EAT! NewcastleGateshead Cake City Taste Challenge.
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