Meetings Professional International (MPI) has released its February 2013 Business Barometer report, which revealed that meeting professionals are emerging from a period of economic uncertainty and budget cuts (excepting those in some European nations) to find new groups of stakeholders with new expectations, new tools at their disposal and new opportunities to address the meeting and event market.
The report also revealed technology, budgets, lead times, risk management, employment levels and fluctuating prices continue to be significant factors, but these challenges have new solutions.
According to the report, seasoned meeting professionals are adopting superior quality standards in order to make the most of the economic recovery. These meeting professionals are seeking the advice of learned consultants and new employees to better understand the tools available.
Past Business Barometers recorded the struggle of meeting professionals who have had to change their business models to be proactive and to coordinate and cooperate with various stakeholders. Meeting professionals now report that their efforts to improve the overall quality of planing and execution are paying off.
The Business Barometer report monitors the meetings industry’s most immediate needs in relation to economic concerns and opportunities. Every two months, research firm Association Insights surveys its Business Research Panel, a select group of senior level meeting professionals from MPI’s 21,000 international members, and asks a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook.
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