The Manchester Metropolitan University (MMU) Business School has won the right to host the Search and Analytics Social Media conference (SAScon 2013) in June, with Google Analytics’ Clancy Childs as a keynote speaker.
The two-day conference will include four keynotes, 30 sessions, 50 speakers and is expected to attract 300 delegates.
Richard Gregory, Chief Operating Officer of Latitude and a founder of SAScon, said: “For two days Manchester becomes the centre of the search, analytics and social media world. With a new larger, purpose-built venue and speakers of the calibre of Clancy Childs from Google Analytics, SAScon continues to get better year-on-year.”
Google Analytics measures and evaluates the effectiveness of marketing campaigns. Measuring online performance has always been digital marketing’s biggest challenge and Childs will be talking about the challenges and opportunities facing digital marketers in the future, and the tools that we are developing to help.
“The amount and depth of data available to digital marketers is growing exponentially and is becoming increasingly complex,” said Childs. “However, the principles of marketing don’t necessarily need to change due to this explosion of data.”
SAScon was set up by Gregory; Simon Wharton, MD of PushON; Pete Young, Regional Head of SEO at Mediacom; Richard Hudson, MD of Vanilla Storm; and Pete Cobley, Commercial Director of homejames.
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