Lindley Venue Catering, the sports stadia catering/leisure sector of The Lindley Group, has secured a 10-year deal to manage all of the match day and non-match day catering, and provide sales and marketing services for Doncaster Rovers FC’s Keepmoat Stadium.
The £10m-plus partnership venture kicks off this month when Lindley Venue Catering will take over from incumbent Spotless, who currently supply the catering at the 15,000-seat capacity venue.
As part of the deal, Lindley Venue Catering will undertake a refurbishment of the public concourse catering facilities at the ground, and the refit will see the installation of a bespoke mix of the company’s own branded retail kiosks. Lindley Venue Catering will also assume full responsibility for the sales and marketing function with a remit to generate incremental revenue for the club by attracting non-match day conference and business events to the stadium. The suites available at the venue have a capacity of up to 500 delegates.
“Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium,” says Chief Executive of Doncaster Rovers, Gavin Baldwin. “It has been clear that our catering offer was one we needed to improve to meet the expectations of those visitors.
“We have come to an agreement with our current suppliers who recognise that a change is needed to enable us to provide a more varied service to our fans and customers,” he adds.
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