International demand for UK event expertise on the rise

International training company, Event Business Academy (EBA) says the London 2012 Olympic and Paralympic Games has provided a new source of demand, with an increase in the number of international applicants for its event management training programmes in 2012.

Oxford-based EBA says since the Games there has been a surge in interest for its courses, particularly through its 2013 International Scholarship Programme.

“We had more than 400 scholarship applicants from over 30 countries in 2012, and numbers are up one year on,” says Managing Director of EBA, Jeff Hunter. “Students often specifically mention their desire to learn about well known UK events and venues, so we believe we’re seeing something of an Olympic learning legacy developing for the UK event industry.”

This trend has also been noted by VisitBritain in its ’Overseas Impact Study of London 2012’, which revealed that Britain was widely acclaimed across the world for its facilities, organisation and planning of Olympic events.

EBA’s International Scholarship Programme is supported by Nick de Bois MP, Chair of the All Party Parliamentary Group and former event industry professional. “It is fantastic that we are seeing international demand for the UK’s event expertise, which I know from experience is among the world’s best. Events have much to offer motivated students and professionals, as the skills acquired create a solid foundation for success in the event industry and beyond. In an increasingly competitive global job market, it is vital that we encourage skills development at all levels.”

EBA’s 2013 Scholarship Programme offers 10 scholarship places on its flagship Event Essentials course to students and professionals from around the world.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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