IAPCO conference looks at strategic partnerships with PCOs

Professional Conference Organisers (PCOs) must move towards forming high-level strategic partnerships with clients, this was the view coming from international business tourism leaders attending the recent IAPCO conference in Dublin
 
Delegates from six continents representing over 32 countries attended the International Association of Professional Congress Organisers (IAPCO) General Assembly and Annual Meeting, at the Westbury Hotel, Dublin. Representing businesses that manage conferences for 1.2m delegates per year, the delegates of IAPCO contribute €3.71bn to business tourism worldwide.
 
“I believe everyone who attended this Dublin meeting left with at least three to five new pieces of knowledge that will change the way they do business said Gonzalo Perez Constanzo, President of IAPCO. “Be it in our thinking behind the scope of services we provide, the recognition of our profession, or the invaluable exchanges with colleagues over the few days, it was a terrific learning experience.
 
After the conference, delegates were asked if they would consider bringing a conference to Ireland themselves. Eighty-nine per cent of respondents said that they would, which could provide significant revenue to the Irish economy in the future.
 
“It has been a real success, both in terms of showcasing Ireland, and also in helping to move the industry forward. Our collaborative approach has been a real eye-opener to our visitors, and throwing the spotlight on Ireland will hopefully help us increase the revenue generated through business tourism,” said Nicola McGrane, Managing Director of Conference Partners, who co-organised the conference with MCI Dublin and Keynote PCO. “We designed a programme that the delegates could actively participate in and contribute to and as a result, we have real outcomes to bring back to our businesses that will help us continue to contribute significantly to the Irish economy.”
 
The programme’s theme, ’Riding the winds of change – new strategies for PCOs’, highlighted the increasingly strategic nature of PCOs partnerships with clients, moving away from the logistical partnerships of the past.
 

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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