Citywide tourism board, Cardiff & Co, is to be “wound up” and its work will be assumed by the Cardiff Council.
From 2 April the Cardiff Convention Bureau and Cardiff Ambassador Programme will be under the control of the Cardiff Council’s Tourism and Cultural department.
“The work of Cardiff & Co will pass into the hands of Cardiff Council as the company is wound up,” a spokesperson for the Cardiff Convention Bureau told Conference News. “The Cardiff Convention Bureau team will join the council’s major events and tourism department, where the bureau’s services will develop to meet the growing role that Cardiff plays in the conference and meetings industry.
“We are confident that by being moved closer to the city’s decisionmakers, the work of promoting the city region to the rest of the world will be carried out even more effectively in the coming months and years.”
In February 2013, CN reported Cardiff Council had extended its financial support for marketing company Cardiff & Co for a further year.
Last year Cardiff Council asked the company for a five-year business plan and committed funding against the first three years of that plan. The marketing agency was set up in 2007 to promote the Cardiff city region to the world.
In an open letter the Cardiff Ambassador Programme’s Head of Networks and Business Development, Pat Crimp, said: “We understand that the destination marketing of the city will be handled by the Tourism and Culture department within Cardiff Council and any support you may require with regard to bringing any meetings, events and conferences to the city will be managed by our current Cardiff Convention Bureau team who will be moving over to the Tourism and Culture department.
“It is likely that any networking business sector events held in London and Cardiff will be managed by the Cardiff Council team with the Economic Development department.”
The Cardiff Ambassador Programme was launched in March 2009.
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