Birmingham is enhancing its support package for organisers and delegates as the city looks forward to the fruits of new, big investment in its transport links and facilities.
At International Confex in London this week (19-21 March), the Meet Birmingham agency introduced a beefed up package of services for meeting industry professionals, in response to infrastructure developments underway and the increased demand that these projects will create.
The city authorities anticipate the expansion of transport networks will open up the city region to a greater audience and make it easier for national and international industry professionals to use Birmingham for their events.
Projects include the £600m redevelopment of the tired old 1960s edifice that is Birmingham New Street station (new design pictured). The new look should be finished by 2015.
The new station will be designed to cater for 52m passengers each year.
Birmingham Airport’s £65m runway extension will mean larger jets can be handled offering more longer haul direct routes to markets including China and the West Coast of the USA.
New major sites in the city include Paradise Circus and Resorts World Birmingham at the NEC, as well as a major restoration of the city’s famous Grand Hotel.
Ian Taylor, Commercial Director at Marketing Birmingham, which operates Meet Birmingham, says: “Birmingham is on the cusp of significant infrastructure changes, which will open up the city to new markets and business tourists. It is imperative that we demonstrate to organisers and their delegates that the city can provide an even more welcoming backdrop for their events.
“Birmingham Convention Bureau’s substantial support package already includes venue location, social programme planning, exclusive city-wide discount vouchers and welcome branding. New features will include social media support, conference photography and local and national transport packages.”
Birmingham maintained its position as the top UK events destination outside London in the fourth annual British Meetings & Events Industry Survey 2012/13, while figures by BDRC Continental revealed Birmingham as the most cost-effective meeting venue for national delegates.
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