Using social media at conferences

Social media is great to help you promote a conference or live
event, and to get people really involved in it. If you’re inviting some
great speakers, you can use social media to promote their attendance,
and attract delegates who follow them on Facebook or Twitter, for
example.

Not all the people you’d like to reach will be able to
attend. The beauty of social media is that it can extend the reach of
the conference beyond those attending in person – a good way of drumming
up interest in future events, or talk to a wider audience.

Here are some social media ideas to consider for your event:

Twitter: By
creating a ‘hashtag’ (eg #ProductXLaunch) on Twitter, you allow
delegates and people who aren’t there to follow the conversation, and
even contribute views, information or questions to speakers. Have your
own team tweet some of the key points from the event, to get things
started. You can show some of these tweets on a ‘Twitter wall’ at the
event, too – but remember to filter them before you post them on a big
screen at the event (you don’t want to show a tweet from someone who’s
decided to hijack your hashtag to post something unsavoury).

Google+ is
a great way to promote your event. Google+ lets you promote an event
ahead of time, stream it live, and then post videos of the speakers to
YouTube, so people who couldn’t make it can catch up. Facebook events
also let you spread the word about your conference, and send personal
invitations to prospects or people you know.  

Live Blogging: create
a record of your event and tell your story to people who can’t be in
the room by posting updates to your blog as the event unfolds.

Live chat:
If you have speakers at your conference, encourage your audience (both
physical and virtual) to suggest questions (you can do this using
Twitter). Cherry pick the best – or the most commonly asked – questions
to put to your speaker.

Any comments? Email conferencenews@mashmedia.net

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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