The Fresh Group in-gear to deliver Halfords conference

Cheshire-based full service communications agency The Fresh Group has secured a contract with retailer Halfords to deliver its National Conference later this year.

The one-day event will bring 550 Halford store managers and senior management to the Millbrook Conference Centre and will incorporate a full-day conference, awards ceremony and event entertainment, with Fresh managing all aspects of the event, from delegate management and technical production, to creative direction.

Fresh has also won a separate contract to revamp the identity of all Halfords Learning and Development communications materials.

“We are delighted to be able to start 2013 on a high and announce our partnership with Halfords,” says Fresh Group Chief Executive, Julie Besbrode. “This will be a joined-up contract for the Fresh team, drawing on every division to deliver both the National Conference and the new Learning and Development identity. Last year was our most successful to date, and we are confident that this relationship will help us meet our goals of creating another record year for Fresh.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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