Southwark Council launches EventApp to streamline approval process

London-based Southwark Council has launched its own smartphone and online app, EventApp, designed to allow event organisers to view, update and manage event applications for the council.

The local authority says that in a time of ever decreasing central government funding, it has pioneered an innovative online application to modernise the way events are managed.

EventApp launches on 14 March 2013.

The online platform also allows an information sharing mechanism for third parties and other internal and external stakeholders.

Impetus for the programme came initially from the London Events Forum, who recommended the production of an events application for local authorities. Since then Southwark Council has led the way in the development process and generated interest from Brent, Ealing, Hounslow, Kensington and Chelsea, and Wandsworth Councils, who have pooled their resources to see this programme come to fruition.

The programme has also benefitted from financial backing from Arts Council England and the Capital Ambition programme whilst Muso have been contracted to develop the app.

Councillor Veronica Ward, Cabinet Member for Culture, Leisure, Sport, the Olympic Legacy and Volunteering, said: “Our programme of events are part of the Southwark experience and really help to ignite a greater sense of community. The Southwark events team deliver an invaluable service and we are pleased that they have been at the forefront of developing this innovative programme.”

Southwark Council Events Manager, Paul Cowell, added: “Every borough in London has a completely different way of organising events. EventApp standardises this process and makes the often tiresome process completely straightforward.

“This is a wonderful opportunity for local authorities to share best practice in events management,” he said. “The ultimate goal would be to see the programme adopted by more local authorities.”

Southwark is home to a rich variety of festivals and events including the annual fireworks display in Southwark Park to the Elephant and the Nun festival (pictured).
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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