Revamped Event Production Show produces 14% rise in visitors

The Event Production Show’s first edition under the ownership of Mash Media (publisher of CN) has delivered a 14 per cent rise in visitor numbers, with more than half of exhibitors pledging to rebook for next year, according to Show Director Duncan  Siegle.

The show, which took place 5-6 February at London Olympia, saw 3,332 unique visitors compared with 2,924 in 2012*.

There was a renewed focus on interactive content, a concentrated and more accessible layout in Olympia’s National Hall and full use made of Mash Media’s database. Exhibitor re-bookings are already running at 55 per cent.

All four Access Sessions were standing room only, where visitors heard from Michael Eavis on Glastonbury, including choosing the headline acts to staging, security and sustainability. There was also a debate on the future of festivals and partnership in practice with panellists John Probyn from Live Nation, Martin Green from LOCOG and Rob Da Bank  from Bestival. Other seminars focused on social media, sustainable power solutions, health and safety and event policing.

On the first evening of the show, more than 500 industry professionals gathered at the Lancaster London hotel for the presentation of the Event Production Awards, where 20 companies and individuals were recognised for their efforts and achievements in 2012.

“The entire team has worked tirelessly for the last five months to make the show as successful as possible,” said Siegle. “We listened to what exhibitors and visitors wanted and set about organising a show that would meet and, hopefully, exceed expectations. To record such notable figures in our first year is remarkable and acts as a superb endorsement for the team’s achievements. We now have a fantastic platform for development and an excellent head start on the 2014 show.”

Caroline Littler, Sales and Marketing Manager for Wow!Grass, winner of the Best Shell Scheme Stand at the Event Production Awards, said the firm had had a great response from the Event Production Show.

“It was the first time we exhibited and we were really impressed by both the number and quality of visitors,” she said. “There was a great atmosphere over the two days; the place was really buzzing. The keynote speakers were a big draw and this, combined with the learning opportunities in the seminars plus the diversity of exhibitors, means we believe Mash Media got the formula just right to get the best people through the door.”

* 2012 visitor numbers included attendance at UK Venue Show.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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