Moulden Marketing, an international travel marketing company, hosted a Destination Workshop at the Melia Whitehouse Hotel in London on 31 January.
Over 100 registered event planners from agencies, corporations and associations attended the one-day workshop, and 40 suppliers held over 1,000 face-to-face 15-minute appointments each.
The day ended with a networking cocktail reception, at which prizes were drawn for weekends for two at five-star hotels such as the Atlantis Dubai, a stay in Sri Lanka, an Icelandic Glacier experience in super Jeeps and a VIP trip with flights and accommodation at the Hilton, Malta.
“In the current climate, where so many event professionals are busy with their own events, and lean on staff and time, these one-day workshops are an ideal way for buyers to meet suppliers of their choosing,” says MD at Moulden Marketing, Gill Moulden. “The formal appointments and additional networking opportunities meant that in just half a day each buyer could meet at least 14 relevant suppliers, as well as a chance to network with others and their peers.
“We especially thank the suppliers who travel from far and wide to attend these meetings, when you consider they come from across the whole of Europe, the Middle East and Asia, it really is a win-win situation for all parties. All our activities are designed to maximise a buyer’s time, be it an educational tour, workshop or our hosted buyer groups to major trade shows,” she adds.
The next Moulden Marketing Destination workshop is in September 2013.
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