Launch of International Festival for Business 2014 held at QEIICC

The
UK events industry rubbed shoulders with business leaders at the
Queen Elizabeth II Conference Centre on 25 February for the launch of
the International Festival for Business 2014.

The business expo,
which was originally launched by Prime Minister David Cameron in
January, will focus on Liverpool and surrounding north west venues in
June and July 2014.

The festival aims to be a ‘world expo’,
encouraging shows to come to the region for the two-month period. It is
billed as the first major event of its kind since the Festival of
Britain in 1951. It aims to bring 250,000 visitors to Liverpool and £100m of inward investment.

Delivery company Event Partners led by exhibition and event organisers Clarion, Montgomery and James Gower will oversee the festival.

The
festival has already attracted events to come to the city including a
series of business breakfasts hosted by networking organisation Like
Minds and an international mayor festival.

At the launch, Clarion CEO Simon Kimble told CN that the team is doing a stock check of all available buildings in the area.

“We’re
looking at the landscape of the broader Manchester region. If we run
out of space, we will consider building a tented conference or
exhibition area,” he said.

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Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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