Everybody is talking about ’cloud technology’ at the moment but what
does it mean, and in what way could it benefit the events industry?
Over the last decade businesses have been gradually drifting
away from traditional software to online programmes. What could be described as
a remote, shared hard drive is allowing us all to connect and collaborate
anywhere, at any time, on mobile devices.
Considering the ever-increasing boom in the sales of Wi-Fi enabled
mobile devices; for instance, in 2011 smartphones began outselling PCs,
making use of online services makes business sense.
Rather than buying expensive equipment and relying on IT
professionals, companies can have a fully functioning network online.
How, then, can this technology be translated into the events
Cloud technology, done properly and strategically, allows
its users to incorporate all aspects of the business into one streamlined,
intuitive online system. Rather than several different departments and
companies struggling to collaborate efficiently on different systems, cloud
technology offers a much cheaper and effective alternative.
Take ticket sales, for example. E-tickets and mobile tickets
could now be downloaded from social media sites such as Facebook and online.
Fraud and queues can be avoided with unique barcodes and scanning systems that
can be used on tablet devices. Apps on mobile devices could also be used in
conjunction with these bar codes to effectively manage guest lists, which could
be accessible by staff anywhere.
Promotion of events can also be worked into this technology:
marketing of events can be launched via social networking sites, and the
success of different outlets can be tracked and assessed.
Staff rotas, purchase orders, financial operations, and customer
databases can all be stored on one system. Cloud technology not only radically
reduces the cost of running an event, but also gives you complete visibility of
every aspect of it. This in turn can give you excellent data and intelligence
to use to attract sponsors and other partners.
Cloud technology is here to stay, and will become an
integral part of a streamlined, effective and well managed event.
Jose San Miguel is Chief Executive and Founder of Nutickets, a cloud computing service enabling
businesses to have complete control of
the sales, promotion and management of their events and conferences. Any comments? Email firstname.lastname@example.org