There are many benefits to re-investing in a venue,
but undertaking a refurbishment can cause huge disruption to the business. With
construction work happening can events still take place? Also there are health
and safety factors to consider.
When RSA House was undergoing its £3m refurbishment
and restoration we were still able to hold events. The biggest issues were
access to the rooms and the noise of construction during the events, we often
had to ask builders to keep loud jobs to early mornings. It was a fine
balancing act as the builders needed to complete the work within a tight time
frame and we needed to keep our clients happy.
Setting the wheels in motion for a refurbishment is
not a quick fix, there’s the process of finding and consulting the right architects
who can fulfil your vision, agreeing on designs, submitting forms for planning
permission, finding the right contractors and designers. The market is tough and
venues need to have wow factor and contemporary facilities in order to compete,
there comes a point where a lick of paint just won’t do.
The effect of 10 months of refurbishment and
restoration at RSA House has had an impact on the business and we are now in
the busy process of attracting new clients and inviting previous ones back. We
began this in September with a re-launch to the events industry with a showcase
titled: ‘An Enlightened Evening.’ This wasn’t just a party but an entire
campaign gaining speed over social media channels, direct marketing, press
coverage and, of course, the party itself.
With a multitude of venues to choose from organisers
are spoilt for choice. Venues need to stand out from the crowd and provide the
facilities needed by today’s organiser. When it comes to refurbishment any
disruption to the business is definitely for the greater good and should be
borne in mind when considering whether a refurbishment or a lick of paint is
the best option.
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