entertaining is set to enjoy a rather fashionable makeover in 2013 as the
events industry takes note from what’s hot on the London dining scene. Street
food and gourmet popcorn might just spell the end of canapés this year as
corporates look to impress with their interpretation of the capital’s most
innovative and exciting menus. Here’s how to take your event catering to the
next level with our top ten corporate entertaining trends.
The fastest growing fizz
Sales of Prosecco are outperforming Champagne
at the UK’s largest wine retailers. Tesco, the world’s largest wine retailer,
reports sales are up 50 per cent on last year at the same time outselling both
Champagne and Cava. Sales of the Italian sparkling wine at Waitrose are up 23 per cent
year-on-year. The London Kitchen is
serving more Prosecco than ever before and Rosé Prosecco is the biggest seller. I
predict events in 2013 will be overflowing with this light refreshing fizz.
High-End Hot Dogs
High-end hot dogs are set to
blow bowl food out of the water, having recently emerged as the new gourmet
treat. Forget the mysterious meatless offerings of football games and
festivals, the new and improved haute dogs could quite reasonably accompany a
glass of Champagne or a cocktail. Spotless spicing and innovative toppings have
combined to bring this guilty pleasure to the forefront of the London dining
scene. For the most exciting offerings look to Bubbledogs and cult carts such
as Big Apple Hot Dogs in Shoreditch. Look out for miniature versions of these
high end dogs at receptions all over town this year.
An influx of new upmarket
chicken shacks are putting the ‘chic’ back into chicken. Expect crowd-pleasing
dishes such as buttermilk fried chicken and its various variants with plenty of
noise being made about British free-range produce. Street food royalty Pitt Cue
are behind new pop-up Roost, Mark Hix’s recently opened restaurant The Tramshed
is strictly steak and chicken only, and Spit and Roast are already satisfying
Hackney’s fried chicken cravings. It will be interesting to see how chicken
will infiltrate event catering this year I predict
The burger is not over yet,
and with another new wave of burger restaurants impressing Londoners we don’t
think it will be anytime soon. The meaty movement has been led by the infamous
Meatliquor and Honest Burger whose beef
patties are served with a mountain of toppings that’ll ensure you leave greasy,
messy and deliriously happy. Sliders (or mini burgers) are popping up across
the capital. Look to these mini versions for unique event catering that can’t
fail to delight guests.
Korean flavours are going
mainstream in London, having recently enjoyed great popularity in the United
States. The cuisine is rapidly catching up with other asian foods and it’s easy
to see why – flavours are bold and exotic and dishes are inexpensive and
quickly produced. Korean restaurants again have food trucks to thank for their
newfound street cred, Kimchi Cult have been serving Korean fast food on the
streets of the capital since 2011 and word has spread like wildfire. This is
one food is bang on trend and can’t fail to make it to a party near you soon.
The barbecue is not just for
summer, and a host of London restaurants are proving it. A focus on great
butchery and cooking techniques has seen a number of barbecue restaurants rise
to the top, attracting huge crowds, recognition and of course queues. Pitt Cue
Co has progressed from a food truck to a real life restaurant in Soho, and
Dukes Brew and Que are serving up stunning BBQ dishes. Think strong, honest
flavours and plenty of mouth-watering meat. It doesn’t have to be cooked
outside to taste delicious and watch how this style of food will infiltrate
event catering in the coming months.
Molecular gastronomy fell off
the agenda with the recession but it’s due to make its comeback this year with
the likes of Jason Atherton and Ben Spalding giving Heston a run for his money.
Restaurants such as Noma have gained deserved recognition, and we can
confidently predict that the innovative dishes currently being served there
will inspire many more during the year. In terms of event catering molecular
gastronomy is the one to go for if you’re really looking to impress. Nothing
gets people talking like liquid nitrogen.
Food and shopping is a match
made in heaven, and it appears that London has noticed. ‘Look Mum No Hands’ is
an interesting coffee shop born of the owners love of riding bikes and drinking
coffee. The result is a rather special café which shows films and even has a
workshop with mechanics who’ll fix your bike for you. This is one movement in
which the events industry has undoubtedly led, with product launches and
fashion events having combined the two for years. In recent months The London
Kitchen has catered for Olympians at a BMW Launch and provided indulgent
canapés to be enjoyed by guests as they perused the new collection at LK
As event catering grows tired
of bowl food and canapés small plates will begin to emerge in 2013. More
sustaining than bite sized canapés but more delicate than bowl food, small
plates have been pioneered by The London Kitchen and will offer another option
for event planners looking for unique catering in 2013.
Popcorn Goes Gourmet
The snack of 2013 has got to go to popcorn. This sweet or
savoury treat is an all-time favourite, but you can expect to see it in some
rather unfamiliar dishes in 2013. Gourmet toppings will see popcorn rise to the
top with exotic flavours such as mirin, soya, chilli and coconut. You might
even see it start to appear in ice cream, or in its savoury form as croutons.
Expect the unexpected!
– The London Kitchen are
passionate about delivering sensational food to spice up events. This
event catering company offers menus and service for dinner
parties, corporate events, weddings and more. Any comments? Email firstname.lastname@example.org