UK trade association Eventia has announced it will again be undertaking its annual research into the UK meetings and business events sector in 2013. Entitled the UK Events Market Trends Survey (UKEMTS), this will be the 20th consecutive year of the research, which was first carried out in 1993. The association says it will publish the results in summer 2013.
The research project has a specific focus on volume aspects of the market and the performance of meeting venues. It also highlights key market trends identified by venues.
Venues which complete the new research questionnaire will receive a complimentary, personalised report enabling them to benchmark their 2012 performance against other comparable venues.
Eventia is currently seeking sponsors for UKEMTS 2013 and interested parties should contact Tony Rogers of Tony Rogers Conference & Event Services who will again be project-managing the research for Eventia, in conjunction with Richard Smith of TEAM Tourism.
Simon Hughes (pictured), Eventia Chairman and Managing Partner of MCHA, says: “Eventia recognises the vital necessity of providing the latest market intelligence to its members and to the wider business events sector. The UKEMTS research is both well established and a very reliable source of information. It has a proven track record in making the case for the significance and value of this sector to the national economy. The great support from venues across the UK is always a key feature of this important research and we’d like to encourage all of them to take part in this year’s study.”
UKEMTS will complement another key piece of research due for publication in 2013, the first ever UK Economic Impact Survey (UKEIS), a UK meetings industry collaboration powered by the MPI Foundation and using the United Nations standard methodology for measuring the economic significance and characteristics of the meetings and business events sector. This research is being led by Leeds Metropolitan University on behalf of the MPI Foundation.
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