It may only be the beginning of the year but Venue Reservations, part of the Crown Group, has reported a 31 per cent year-on-year rise in Christmas party enquiries based on the month of January.
For the first six weeks of 2013 the venue finding service has also seen a 40 per cent rise in enquiries.
Following the research conducted at the last Venue Reservations showcase event in September 2012; Customer Services Director, Nicky Pratt, had already anticipated a strong demand for Christmas parties and re-structured the team to include a dedicated Christmas party division.
Since then, the team has been expanded with new hires to manage the enquiry level.
“The level of enquiries has reinforced our belief in the trend for sector growth,” says Pratt. “This has been underpinned not just by the amount of enquiries, but also the quality of the enquiry being made.
“This is a clear sign that confidence is coming back to event industry as businesses and individuals are committing so far in advance to secure the best venues and dates,” he adds.
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