Business Travel Show sees increase in visitors

Centaur is claiming a slight rise in visitor numbers for its recent Business Travel Show held at Earls Court, pending an audit.

In all 6,148 corporate travel professionals attended the event on 4-5 February, a one per cent rise from 2012.

Exhibitor
numbers were up by six per cent on the previous year, from 197 to 205.
Three-quarters of exhibitors have rebooked onsite for 2014.

The show’s conference was opened by Willie Walsh, CEO of the London Chamber of Commerce.

The
extended hosted buyer programme, which featured a half-day conference
on Monday 4 February, attracted more than 100 senior European buyers.
Centaur aims to grow the event for 2014 with increased delegate numbers
and an expanded programme.

“We’re delighted with the success of
this year’s show and humbled by the feedback we have received from
buyers and suppliers,” said Event Director David Chapple. “The rebooking
rate speaks volumes and is a solid reflection of the continued
investment injected into the event by Centaur Exhibitions in recent
years to ensure the event retains its relevance for the industry.

“The
Business Travel Show team wants the industry to understand that we are
in this for the long haul and we will continue to invest in this event
moving forward. Next year, that means an extended hosted buyer
conference, even more European senior buyers in attendance and a bigger
advisory board who will have more input into the future direction of
this event.”

The Business Travel Show returns to Earls Court 2 on 4-5 February in 2014 to celebrate its 20th anniversary.

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Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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