The official ground breaking ceremony took place today (4 February) at the NEC to mark the official start of construction for the £150m integrated destination complex, Resorts World Birmingham.
The development will include a banqueting and conference centre to be operated by the NEC Group.
President of Genting Malaysia, the parent company of owner and operator of Resorts World Birmingham, Genting Casinos, Dato’ Lee joined Trade and Investment Minister Lord Green and Genting Casinos UK President Peter Brooks to break ground on the development site.
The construction phase to build the seven-storey, 49,982sqm leisure and entertainment complex will last two years and Resorts World is due to open to the public in early 2015.
Resorts World Birmingham will be one of the country’s largest integrated destination venues and will include:
- A multi-use banqueting and conference centre offering facilities for large scale dinners and conventions, as well as for smaller seminars and meetings
- A casino
- A four-star hotel and spa with up to 10 five-star VIP suites located on the top floor
- A designer outlet centre of 45 units
- An 11-screen cinema offering the latest digital technology
- A range of food and beverage offers and dining experiences
During the construction phase of Resorts World Birmingham 1,750 full time equivalent jobs will be supported and when fully operational 1,100 full-time equivalent jobs will be created.
Resorts World is working in partnership with Solihull Metropolitan Borough Council,Jobs Centre Plus and Solihull College to ensure that local employment opportunities are maximised.
An economic assessment of Resorts World Birmingham’s impact on the regional economy undertaken by PwC has highlighted that during the construction phase £58m in gross value added (GVA) will be generated and when operational the development will create £32.8m in gross value added to the regional economy and £25m to the Solihull economy specifically per annum.
Genting has developed several leisure venues across the world. Resorts World Birmingham will be the first to be built in Europe and joins destinations in Sentosa, Singapore, Manila, New York and the Genting Highlands complex north of Kuala Lumpur.
Resorts World is part of the NEC’s wider strategy to offer visitors a more diverse leisure and hospitality experience to increase dwell times on the site and enhance the NEC’s reputation as a venue for events.
Peter Brooks, President and Chief Operating Officer for Genting UK, said: “This is an important day for Genting. We have spent several years working closely with the NEC Group and Solihull Metropolitan Borough Council to make Resorts World a reality. When it opens in 2015, it will bring an innovative and exciting new offer for the recreational and business visitor to the NEC.
“Resorts World Birmingham is by far our most ambitious project to date – with a scale and budget to match.”
Lord Green, Minister of State for Trade and Investment said: “The Government welcomes the news today that work has begun on Resorts World Birmingham. This project, and the decision by Genting to invest £150m here in Birmingham and £250m in the UK overall, is a major signal that Britain is open for business.
“This is a fantastic vote in the future of the British economy and British businesses. Foreign direct investment is critical to the UK economy, safeguarding and creating around 100,000 jobs a year.”
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