Visit Manchester, The Midland Hotel and a number of the city’s business tourism service providers hosted a weekend of events and activities on 26 and 27 January aimed at attracting national association buyers to choose Manchester for their next event or meeting.
Over 45 buyers attended the weekend, including representatives from the British Orthodontic Society, Galvanizers Association and the Chartered Institute of Payroll Professionals.
The weekend began with a Black Tie Gala Dinner at The Midland Hotel where guests sampled the new banqueting menu before staying overnight. On Sunday, guests could choose from a programme of activities including visits to Manchester Central Convention Centre, Salford Quays and The Lowry centre.
The weekend concluded with a lunch at the Yang Sing restaurant, which included a traditional Lion Dance ahead of Chinese New Year.
“We’re thrilled to have delivered a successful event in partnership with some of the city’s business tourism players in order to showcase Manchester to national association buyers. Everyone came away with a positive experience of the city and discovered new ideas and potential venues to consider for their future conferences and events,” says Managing Director of Visit Manchester, Paul Simpson.
“Findings from our most recent Conference Value and Volume Study show that the national association sector is worth £139m, that’s some 17 per cent of the overall economic impact (£822m) of Manchester’s business tourism industry. Furthermore national association meetings represent our largest growth and we saw an increase of 68 per cent more meetings of this kind from 2009 to 2011.
“Manchester is an attractive destination for national associations, and events like these are incredibly important in helping to increase our profile and secure new business from the sector,” Simpson says.
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