Last year, London was the centre of attention with its Royal Jubilee and Olympics, while South Korea and Gangnam Style got discovered big time. This year, Travel portal CNN Travel’s annual picks for the world’s top travel destinations saw Scotland come out on top for 2013.
The country’s conference, event and hospitality product helped in setting it apart from the competition, as CNN Travel bases its choice for the accolade on a mix of factors, including bargains, significant events and important new services, such as added airline routes and major hotel openings.
Rabat, Morocco, designated a UNESCO World Heritage Site in July 2012, was listed in second place and Kosice, Slovakia, which has 300 cultural events planned for 2013, third.
A £2bn capital investment has been made into the tourism infrastructure as the country embraces the Year of Natural Scotland.
The newly-unveiled Scottish National Trail and Disney film Brave were cited as key reasons to visit by CNN Travel.
Neil Brownlee, Head of VisitScotland’s Business Tourism Unit describes the award as “a tremendous accolade for Scotland”. “2013 is a massive year for Scotland with a plethora of things to see and do and a host of events to participate in across the country, all under the banner of Year of Natural Scotland.
“Undoubtedly the global success of Brave and the awe inspiring images of Scotland in Skyfall will have whetted the appetite of many potential visitors from home and around the world. Throughout 2013 we must capitalise on this success and position the majesty and magnificence of Natural Scotland on the world stage.”
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