recently attended the Global Corporate summit held by the Professional
Convention Management Association (PCMA) in Scotland. As flight sponsor I
was lucky enough to get my seat at the table and I have to say that it
was a fantastic programme and a good starting point for the PCMA
corporate membership to get together at a senior level.
the fabulous networking opportunities, the sessions provided a platform
to discuss common issues and sharing of ideas and solutions.
when I hit PCMA’s Convening Leaders conference in Orlando (13-16
January), aside from the Dolphins at Seaworld, top of my list was to
check out the new corporate HQ stream, designed and led by the Corporate
Task Force chaired by Kelley Butler of McDonalds.
Not surprisingly I discovered inspiring content, a great format and something for everyone in the corporate event world.
set up was an immersive learning environment where delegates sat in
brightly coloured ergonomically designed chairs grouped around central
sharing desks with laptops hooked up to the main screen. The interactive
technology allowed for real time feedback from group discussions to
appear on the main screen. Although this technology is not unusual for
the meetings I’ve attended and run over the past few years, I was
reminded how much easier it makes gathering the main themes being
discussed in the room and the speed at which the presenters are able to
get to the core of the issues for really effective conversation. It
makes the meeting far more valuable to be able to focus the discussion
around areas that are of most interest to the group, and to easily
capture the information for ease of sharing after the session.
speakers presented from the centre of the room in short 15-minute sets.
The length of session was perfect to keep delegates’ attention with the
change up between speakers fast paced and punchy.
twist on the more traditional cabaret style set up, the environment
encouraged discussion and a relaxed atmosphere for sharing among the
A graffiti artist captured the main themes ‘cloud
style’ and this was then made available to the delegates who scanned in
for the sessions.
Delegates learnt how to earn and maintain a
seat at the table with C-Level Executives. There were workshop style
activities where participants broke into teams and tackled real life
scenarios for the purpose of learning to think more strategically.
Quigley of Microsoft co-led a session with a neuroscience researcher on
using AV to enhance learning memory and the meeting experience. Other
topics covered in this stream included a session on outsourcing led by
LisaSchelle of Nike and of course the obligatory topic of measurement.
Everything culminated in the final session where the ideal meeting
planner of the future was profiled from all the group work done over the
previous few days.
This session stream was a great step
forward for PCMA, a truly valuable offering for the corporate sector.
According to Sherrif Karamat the highest growth sector for PCMA
membership is corporate. If this sector is to continue to grow then
programmes like this along with future global corporate summits will
certainly be a valuable benefit drawing more members to the association.
– Izania Downie, Active Network’s Director of Strategic
Partnerships and former
CEO of UK association Eventia. Any comments? Email firstname.lastname@example.org