Online ticket retailer, The Ticket Factory, has appointed Stuart Cain as Managing Director with a brief to lead its growth in the events industry.
He will also launch a new marketing and media agency for the live events industry, Eight Feet Tall, and has worked for the Ticket Factory’s parent company, the NEC Group, since 2010 when he joined as Marketing Director.
The Ticket Factory sells over 2.5m tickets per year and recently made another senior appointment, with Pete Monks joining as Commercial Director.
Cain came to the NEC from WPP where he was the Global Managing Partner of Sport and Entertainment, working with rights holders such as FIFA, NFL, European Tour and Manchester United. Prior to that, he was Commercial Director at Rangers FC and Wolverhampton Wanderers FC.
Cain was Executive Producer of music documentaries featuring artists such as Jamiroquai, Primal Scream, The Charlatans and Manic Street Preachers. He also worked on outdoor festivals including Reading and Leeds, V Festival, T in the Park and Isle of Wight. The Ticket Factory is now the main national ticket agent for 3A Entertainment, selling for artists like Kylie and Eric Clapton, the Box Office for Midlands-based venues the NEC, NIA and LG Arena.
At Bass, Stuart also led a joint venture with Excel Logistics to create barbox.com, an online ordering portal for the drinks industry. With more than 80 per cent of The Ticket Factory’s business taking place online, that experience is also expected to shape the future of the business.
“I’m absolutely delighted to join The Ticket Factory; it is one of the most exciting and innovative brands in the industry and I’m keen to ensure that its growth continues,” said Cain. “The Ticket Factory has gone from being the Box Office of three venues to being a national online retailer, selling for events including the RHS Flower Shows, Robbie Williams at Wembley, Michael Buble at the 02, and Crufts. I want to ensure that we keep bringing this business in.
“The Ticket Factory has fast become a brand as strong as the NEC, the NIA and the LG Arena. There are some exciting developments coming up for the Group, including a major refurbishment of the NIA, for which I played a major part in securing Barclaycard as headline sponsor. This deal also sees Barclaycard as preferred payment partner for The Ticket Factory, which is the kind of partnership that I’m keen to bring in across the business.”
Nicola Young also joins as Marketing Services Director. She has over 15 years’ experience working in FMCG and brand marketing.
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