Meeting the World and Mash Media in strategic partnership

Mash Media has agreed a strategic partnership with Arizona-based MeetingsIn, designed to deliver insight and inspiration to travel and meetings professionals through extension of the Meeting the World global online video channel.

Mash Media’s Conference & Meetings World and the award-winning Conference News, have a strong online and social media presence that aligns closely with Meeting the World’s ethos, and allows both brands to extend their reach within the increasingly important digital space.

Meeting the World’s team of travel and meetings experts have become renowned for producing high-quality and in-depth video reports from destinations across the globe, which are designed to save travel and meetings planners time and money, and help them create better meetings. Thanks to the partnership with Mash Media, these video reports will now be distributed to a rapidly growing community of international meeting planners. The agreement will also see Mash Media putting its experienced sales force behind Meeting the World’s offering.

Commenting on the partnership, Mash Media’s Managing Editor for the conference division, Paul Colston said: “Video is becoming an increasingly important medium for  online audiences, and a lot of traditional publishers have been struggling to come to terms with it. Meeting the World’s content will allow our community of meeting professionals to benefit from high-quality video insight into destinations from a professional meetings planner’s perspective, without getting on a plane. And in today’s budget-consious business climate, that’s a very strong proposition. The content will provide inspiration and insights to drive future bookings and better events. We will also be working closely with Meeting the World’s team of experienced video production people to extend our own capabilities in this area.”

Ian Quartermaine, Chief Executive of MeetingsIn and Meeting the World, added: “Meeting the World is all about showcasing the world’s best destinations and venues and doing it from the unique perspective of meeting and event planners, so this is an important move for both parties. From Mash Media’s perspective, it gets rich media content to engage its members and add value to its community, while Meeting the World is showcased around the globe through one of the meetings industry’s biggest communities.”

MeetingsIn acquired web channel Meeting the World from Meetings Review for an undisclosed sum last year following the Questex buy out of Meetings Review.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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