Macdonald Hotels re-enters Welsh market with Swansea Dragon agreement

Macdonald Hotels and Resorts has re-entered the Welsh hotel market after signing a management agreement for the Dragon Hotel in Swansea.
 
The UK’s largest privately-owned hotel operator has taken over the management of the recently-refurbished hotel on undisclosed terms.
 
Effective from 17 January 2013, the agreement ensures The Dragon Hotel, which continues to be owned by London and Devonshire Trust, will benefit from the cost synergies, distribution channel opportunities and sales and marketing support already afforded to the other 45 owned and managed Macdonald Hotels and Resorts within the UK and Europe-wide portfolio.
 
The agreement with The Dragon Hotel comes just weeks after Macdonald Hotels reported a profit after tax of £1.9m for the year ending 29 March 2012 with a like for like comparison of trading results also revealing an increase of group turnover by two per cent to £139.5m and operating profit before interest by three per cent to £13.7m.
 
While there are currently no plans to incorporate the Macdonald Hotels and Resorts brand name into The Dragon Hotel, staff within the business will now receive product and service training to ensure consistency of delivery across its group. The hotel was refurbished at a cost of £3.5m and was the recipient of the Best Hotel in Swansea Award at the 2010 Swansea Life Awards.
 
“The Dragon Hotel is a modern, refurbished city centre based hotel with appeal to the corporate, conference and leisure markets,” said MD of Macdonald Hotels Management Services, Chris Gillett. “This management agreement enables us to re-establish our presence in the Welsh market and to add real value to the hotel’s business, and in particular its corporate market.”
 
Until its sale in 2006, Macdonald Hotels and Resorts owned Macdonald Holland House Hotel in Cardiff.
 
In related news, Macdonald Rusacks Hotel is to benefit from a £650,000 bedroom transformation. Scheduled for completion by the end of March 2013, the investment will see 40 bedrooms, including four Junior and Senior Suites, transformed to complement the classical style of the hotel.
 
Any conference-related news? Email sarah@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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