Mayor of London Boris Johnson has put his support behind The Sustainable Events Summit, an event designed to promote the continuous development of a global sustainable events industry.
Johnson says: “We are delighted to support the Sustainable Events Summit in its mission to share knowledge and learning from global brands and leaders from the events industry with the wider live marketing and communication sectors.
“The event will build on the legacy of the 2012 Olympic and Paralympic Games to showcase best practice and provide knowledge and expertise to the UK event industry. I wish you a successful summit and look forward to hearing about the resulting actions and outcomes for a more sustainable industry.”
The Sustainable Events Summit, organised by agencies Smyle and Sustainable Events, is to take place on 24 January at Siemens’ The Crystal in East London. The event’s other founding partners include Positive Impact, Capita – BSI Meetings & Events, Sportsworld, Melville, Gallowglass, the Canadian Tourism Commission and Grassroots.
The event has also gained support from the recently appointed Minister for Sport and Tourism, Hugh Robertson MP: “Delivering a sustainable London 2012 Games was a key priority right from the outset and they have been hailed as the greenest ever Games by the Independent Commission for a Sustainable London 2012,” he says. “The Sustainable Events Summit will be a chance for a wide range of global brands to come together, share knowledge and best practice and make sure that sustainability continues to be an integral part of staging future event.”
Only attending delegates will benefit from accessing online the videos, toolkits and action plans to be produced as the output from the content directly after the live summit. These delegates will also gain exclusive access to a host of discounts and offers available including ebooks, discounted sustainability education courses and best practise case study examples.
Additional support has come from Lord Deighton, Commercial Secretary to HM Treasury, who says: “London 2012 showed there is a real appetite for sustainability to form a key part of the planning process for all types of events,” he says. “In order to maximise this opportunity, brands and event planners need to come together and discuss best practice. This is why I’m delighted to show my support for the Sustainable Events Summit.
“London 2012 Olympic and Paralympic Games catalysed the creation of an international standard ISO 20121 which is changing the way events are planned around the world. We have proved beyond doubt that we can achieve great things when we come together and act as one. If an Olympic legacy proves to be the blueprint for a more sustainable events industry, then we will have achieved something great.”
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