Lime Venue Portfolio (LVP) plans to boost the CSR value associated with booking its venues for meetings and events in 2013. It will focus on reducing the ’guilt factor’ associated with spending money on and using unusual venues.
LVP will focus principally on ensuring event organisers are aware of the contributions they are making by using a LVP venue, particularly the CSR benefits when hiring unusual venues such as museums, zoo’s and sporting stadia, where money automatically goes back into sustaining and running the venue, as well as conservation, animal welfare, education and grass roots sporting initiatives.
The portfolio’s new initiative will tie in with the Social Value Act, which LVP introduced this January. The Act seeks to maximise additional benefits created by both procuring and commissioning goods.
“When customers realise that they are contributing to their own CSR objectives by using unusual venues like ours, it will become a crucial issue for the industry,” says Head of Sales at LVP, Jo Austin (pictured). “We want to help make the decision to use a different venue much easier, and encourage sales, while at the same time boosting awareness of the CSR benefits associated with these bookings.”
LVP’s portfolio includes a collection of unusual, sporting and cultural venues across the UK and Ireland, such as Edinburgh Zoo, Museum of Science and Industry, Manchester Art Gallery and Bristol Zoo Gardens.
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