The UK International Festival for Business 2014 has appointed its events partner for the 61-day celebration of business being held in Liverpool, the Wirral and parts of the North-West in June and July next year.
Clarion Events was awarded the contract following a competitive pitch and subsequently joined forces with Montgomery. James Gower, an events professional with over 25 years’ experience, has been appointed MD of the new joint venture.
The inaugural festival will be a global showcase of business and aims to bring hundreds of world-class events of all sizes to the region. The Liverpool and City Region is expected to benefit from £100m of inward investment and attract 250,000 visitors.
“It will be an Edinburgh Festival but for business and it presents a huge opportunity for the events and meetings industry,” said Gower. “We’re looking to attract conferences, meetings and receptions of all sizes and from all over the world that would benefit from dedicated support by the Liverpool and City Region.”
Organisers wishing to stage events in the Liverpool and City Region during the IFFB 2014 will receive marketing and event management support and access to the world’s business community.
The IFFB 2014 was launched by Prime Minister David Cameron last month during a meeting with local business leaders at the Museum of Liverpool.
Cameron said: “We are in a global race in our world today, a race which Liverpool is not just competing with Barcelona and Hamburg, but competing with Beijing and Jakarta. Some countries will make it and others will fall behind, and I am determined that Britain, and cities like Liverpool, will make it.”
Liverpool Vision Chief Executive, Max Steinberg said: “The International Festival for Business 2014 will highlight the city region’s transformation as a dynamic location and as a visitor destination and will create a legacy that can be built on for years.
“With plans for the IFFB now underway, the city of Liverpool will this year host Accelerate 2014, a three-day celebration of the best in fast-growth business, which will take place from 26 to 28 June. Accelerate will mark the road to 2014, further consolidating Liverpool’s position as a globally renowned hub for business,” he added.
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