ICC Birmingham wins rheumatology events

The British Society for Rheumatology (BSR) has signed a deal with ICC Birmingham to hold its annual conference there in 2017, 2019 and 2021.
 
The three-day conference and exhibition typically attracts around 2,000 delegates and is estimated to generate over £1m for the local region; equating to almost £6m over the five years.
 
The BSR is also holding this year’s conference at the ICC on 25-27 April for the fourth time, having staged its 2005, 2007 and 2010 conferences at the venue.
 
Director of Marketing and Events for the BSR, James Glavin, said the central location of the ICC played a big part in its decision to commit to a three-year deal, as the association found attendance figures tended to be higher at the Birmingham based venue.
 
“The ICC works really well for us and we usually see a significant jump in delegate numbers with it being so easy to get to and centrally located,” he said. “This year we are also expecting to attract a larger international audience due to the number of world experts and leading rheumatologists speaking at the conference, along with key political figures.”
 
Rheumatology 2013 comprises three days of conference sessions as well as an exhibition and will use all 10 halls at the ICC. The event brings together people from across the discipline including consultants, GPs, nurse specialists and other health professionals to network and keep up-to-date with scientific and research advancements.
 
Catherine Newhall-Caiger, Business Development Director for the ICC said: “We are extremely pleased to welcome back the British Society of Rheumatology’s annual conference. The event is a superb example of how an association conference can thrive and grow through meeting the needs of its audience and we are delighted to be able to play our part in support as the venue.”
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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